Nexus Q from Google

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Google is working on building multiple brand-new devices to keep pushing its worldwide dominant Android OS beyond smartphones and tablets. It’s building its own games console and a clever watch that’d get in touch with a smartphone via Bluetooth, according to a report in the Exchange Journal which cites ‘individuals familiar with the issue’. Mountain View is likewise apparently lining up a second variation of the Nexus Q Android-powered media-streaming device which it unveiled at I/O last year, and gave to attendees, however never ever sold to the public after concerns with production resulted in the launch being postponed forever.

As well as seeking to spread out Android’s smartphone momentum to various other device types, Google making its own hardware is planned to respond to possible comparable gadget launches by Apple, according to the paper’s sources. The sources state Google is hoping to design and market all these new Android-powered gadgets itself – and is aiming to release a minimum of one of them this fall.

On the games console side, Google moving into making its own hardware is in component a response to its expectations that Apple will introduce a videogame console as component of its next Apple TV item release. One of the WSJ’s sources likewise mentioned the momentum behind the Ouya Android-powered games system as another source of inspiration. The $99 console, which getting started as a Kickstarter idea and went on to raise a whopping $8.6 million in crowdsourced funding – and subsequently raised a $15 million VC financing round (led by Kleiner Perkins) – went on general launch today.

The games console element of the WSJ‘s report likewise resonates with an idea we got back in April, that Google was working on a Nexus-branded Kinect-style games console. We were incapable to verify this at the time, and the WSJ’s sources make no reference of gesture-based controls. Google declined to discuss ‘reports or speculation’ at the time.

The WSJ also says Google is preparing to push Android onto even lower expense smartphone hardware. Its sources state the next launch of Android – presumably the Secret Lime Pie taste – will be ‘better tailored to the lower-cost smartphones widespread in establishing nations with the objective of firming up Android’s market-share internationally’. This could also be in preparation for a Cupertino push into the lower mid-tier, following the myriad rumors it prepares a reduced expense iPhone.

But it’s not just the software that Google is making below either. According to the WSJ, Google has been establishing its own low-cost Android smartphones for developing markets too – including markets where Google has strategies to money or assist develop high speed cordless networks focuseded on causing high rate Net connection to regions doing not have next gen wired infrastructure. (Presumably see also its balloon-powered Project Loon efforts right here.) Possibly Google has been miserable with the quality of low end Android-powered devices made by its OEMs. Or wishes to enhance the number of devices at this price-point that include its services. Lots of lower cost Androids, especially in countries like China, do not consist of Google services – shutting it from any revenue generation.

Other gadget kinds that Google prepares to ‘boldy’ target with the next version of Android consist of laptop computers, wearables and appliances such as fridges, according to the WSJ. It plans to do this by providing Android OEMs greater freedom in where they utilize the platform, the paper states. It notes that PC makers consisting of HP are already dealing with Android-powered laptop computers (specifically laptops, rather than tablet gadgets with detachable keyboards) running the next variation of Google’s mobile OS – and states these computing devices would be designed to take on full-fat Microsoft Windows.

Google getting into making more of its own hardware seems inescapable, provided that both Apple and now Microsoft – with Surface – are taking that course. With Android so dominant in the smartphone space Google does not need to stress too much about treading on the toes of its own OEMs – especially if its hardware focus is on more recent device kinds, rather than consuming into their mid- and high end smartphone companies.

By pushing out new kinds of Android-powered hardware itself Google might likewise accelerate comparable releases from its OEMs, in effect seeding new markets with Android to encourage faster development and attempt to lock Apple out before it’s ready to introduce its own iWatch et al.