Verizon just changed its mind about throttling unlimited data customers, cell phone

Being “grandfathered” into an unlimited information strategy is an usual factor for clients to stick to a provider whose service they otherwise dislike, and Verizon just came extremely close to shooting itself in the foot with those users.

The US carrier was up until very recently preparing to start throttling these users and slowing down their data speeds.

This isn’t really unusual coming from a business whose CEO said last year that unlimited data is unsustainable for providers.

But it is surprising that the provider changed its mind now, just as the “network optimization” measures were set up to go into result.

Don’t throttle me, bro

“We’ve substantially valued the continuous discussion over the past several months concerning network optimization and we have actually decided not to move forward with the prepared execution of network optimization for 4G LTE customers on unlimited plans, ” the carrier said in a statement.

“Exceptional network service will always be our concern and we remain committed to working carefully with market stakeholders to handle high speed problems so that American customers get the world-class mobile service they expect and value, ” it continued.

We won’t look a gift steed in the mouth, though it probably would have been better for Verizon if they had actually nixed this strategy months ago.

As it is the provider will have an enjoyable time attempting to fix its image back up, particularly in the face of well-regarded and comparatively savvy rivals like T-Mobile.