Here’s one method advertisers can persuade desktop viewers to try their mobile apps– send them a text.

That’s the proposal behind TxtMeApp, a brand-new item from Israel-based digital media company State Media Group (not to be confused with State Media, the San Francisco-based marketing and publishing company that’s sites like XOJane and ReadWrite). The company provides advertisements through an offer wall, which is expected to point users at apps that are tailored to their interests. If something attracts them, they just enter their phone number, then they’ll get a text with a link to the app.

In the press launch announcing the technology, CEO Ariel Soudak described it as means to resolve a ‘missing link between desktop and mobile use,’ adding, ‘TxtMeApp offers mobile app designers with a brand-new distribution channel, online publishers with a brand-new method to monetize their website traffic, and addresses the attribution gap in the web-to-mobile conversion funnel.’


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There are plenty of means to equate desktop interest into mobile downloads currently– with app shops, users can sync up their apps in between desktop and mobile, and they can also send themselves connected to download the app. However, on the Apple side a minimum of (which is where I’ve personal experience), these options are all kind of cumbersome, which is why I often end up typing in app search terms into my iPhone. With TxtMeApp, on the other hand, I was downloading a brand-new app within seconds of seeing an ad, and it required no work besides enter my telephone number.

Behind the scenes, the business states its customized links can identify which gadget you are utilizing and instantly reroute you to the appropriate app retail store. And as Soudak’s remark above recommends, this is likewise a great way to track conversions, so you’ll know if a desktop advertising campaign is in fact succeeding. (An additional company trying to link desktop and mobile advertising campaign is Drawbridge, which has developed its own technology for PC-to-mobile ad retargeting.)

Say Media says a lot of its innovation is concentrated on tracking individuals throughout the entire process, allowing marketers to ‘further examine user choices, trends and more’ and also to enhance advertisement targeting.