Report: Apple board 'concerned' over speed of innovation under Tim Cook

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Not considering that the arrival of the first iPad in 2010 has Apple presented among the game-changing products, synonymous with the company, and according to reports, the Apple board is starting to fret.

In a new report, Fox Company Network correspondent Charlie Gasparino claimed the pressure on CEO Tim Cook is expanding with Apple directors looking for the next development item, and quickly.

Gasparino claimed the board is “concerned” the rate of advancement seen during the 2nd Steve Jobs age, which led to the iPod, iPhone and iPad alter the tech world, hasn’t continued under Cook.

He said: “What’ve they’d lately? They’ve had the iPad, they’ve actually had a couple of other things, but they don’t have anything innovating from what originated from Steve Jobs.

“And that trouble is basically materializing into pressure on Tim Cook to innovate– do something quickly, ” included Gasparino who stated the issue has not reached the point that Cook’s job is under hazard.

Cook on the clock?

Cook has offered numerous tips Apple will be launching an iWatch smart watch and a flatscreen Apple iTV television, but it doesn’t appear that the launch of either is within sight this year.

Cook himself has claimed brand-new products are coming later on this year, most likely at an iPhone launch occasion on September 10, although those launches are likely to be modified variations of existing items.

There’s a real feeling that Apple long-standing lead in advancement has actually been eroded considering that the late Steve Jobs was required to relinquish the leading job due to troubling wellness.

Others, like Samsung, Microsoft and Google, have definitely made strong efforts to catch up, while Apple’s own cutting-edge spirit seems somewhat stunted in the last couple of years.

Apple itself is mindful of the mutterings. Throughout the launch of the brand-new cylindric Mac Pro at WWDC this year, the company’s bombastic marketing chief Phil Schiller blasted: “Cannot innovate anymore, my ass! “

Does Apple still have the ability to wow us with yet an additional epochal item launch whenever soon or is the reported pressure on Tim Cook to be more like Steve only going to grow?