EOS

Get the current Idea on Mobile Phones: Mobile Phone Advisor

In case you are in some way immune to all Nokia’s constant teasing, the company’s going to unveil a glossy brand-new smartphone on Thursday in hopes that a tremendous camera will endear the thing to the masses.

The folks at WPCentral got their cumulative hands on a brand-new render of the honest flagship – which is evidently visiting be called the Lumia 1020 after all – together with some juicy tidbits about exactly what else Nokia’s camera-crazy device has going for it.

To briefly run through the shopping list, Nokia’s new Windows Phone will reportedly load 2GB of RAM, 32GB of internal storage (alas, there’s no microSD slot here) and NFC. Naturally, the genuine moneymaker is the gadget’s camera, approximately Nokia hopes. It’s obvious that the 1020 will sport a massive 41-megapixel rear camera sensor, however WPCentral’s Daniel Rubino has actually shed a bit more light on how the gadget will manage those images. Should his intel hold true (and I want to wager it does), the 1080 ‘takes the image in a 32MP and 5MP at the same time in 16:9.’

Also onboard is an f/2.2 lens, which so takes place to match EXIF information from an image apparently posted from the device by Windows Phone chief Joe Belfiore. And for you strident mobile camera nerds, the 1020 is stated to sport optical image stabilization, a function that did not even make it into the phone’s ambitious (and chubby) forefather.

Smartphone manufacturers are continuously acquiring anything they think will manage them a benefit against the other men, and considering the definitely stupid appeal of mobile picture sharing, engineering a top-flight camera for a phone is possibly foregone conclusion. Exactly what’s interesting is to look at simply how these companies set about their company in this regard. I have currently ranted a bit about this smartphone camera battle and the concern of lessening returns that can stymie it, but Nokia’s method stands in stark contrast to, say, Samsung’s. Samsung was content to cobble together a cameraphone that was more camera than phone, a move that’s the prospective to seriously control the S4 Zoom’s mass-market appeal. I mean really, who (conserve for the most ardent mobile photogs) would walk into a shop and purchase a phone with a tumor-like camera sheathing protruding from its back?

But a staggeringly good camera in a package that does not look like a misdirected point-and-shoot? At first blush, that certainly looks like the smarter method to go. Then again, Nokia just has to play it smart – they don’t actually have the sort of resources to toss great deals of things at walls in the hope that something sticks the way Samsung commonly does. And, as bad as it is, thought engineering and envelope pushing are not always sufficient to make a gadget a financial excellence. As constantly, Nokia is playing here – it hopes the promise of a game-changing camera suffices to load the die, and we will soon see if the company is right.