Coppertone_Postgaram_Card (1)

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Postagram, the mobile app from Good luck that turns your pictures into postcards you can mail from your phone, simply received its first huge upgrade in over a year, with the most noteworthy modification being the addition of complimentary postcards. Formerly, users would pay 99 cents to forward these individualized cards in the U.S., or $1.99 to ship worldwide, consisting of the expense of postage. But now the business is presenting a set of free of cost postcards, whose cost will be paid for through ads.

The first 2 partners in the offer are Coppertone and Hyatt Residence, which combined will provide Seriously’s user base hundreds of thousands of cost-free cards. These business see the offer as a way to get their brand in front of consumers with direct mailings, except this time, instead of seeing their message immediately disposed of in the garbage, their advertisement is put directly alongside a personal image and welcoming from a relative or friend.

It’s the offline equivalent to exactly what brands are doing today on popular photo-sharing networks like Instagram or Facebook, for instance – co-opting user-generated content individuals enjoy viewing, in order to associate themselves with the exact same warm sensation such content provokes. Direct mailers have never ever truly had the chance to do this prior to with individuals’ photos, outside of previous one-offs and experiments that Postagram has run previously, such as the Bing-sponsored postcards at Sundance, or the tests with Gap last fall, for example, which were capped at around 20,000 cards per month.

But this time around, the strategy is to continue to offer cost-free, sponsored postcards in Postagram even after these first two brands max out their contractual requirements in terms of the number of cards provided.

‘When you receive a Postagram in the mail, it’s such a wondrous thing. We desire everybody to be able to experience that,’ describes Sincerely CEO Matt Brezina. ‘And these brands are stating they wish to belong of that emotional connection in the real world,’ he includes. ‘This is a world they are already made use of to – direct mail is a $14 billion dollar company, so they can type of think of it in that pail.’

In Hyatt Residence’s case, the company is putting printed Postagrams in 10,000 hotel spaces across 60 areas around the country, which will direct users to download the Postagram mobile app.

The good thing about Postagram’s cards is that, though these new cards might be sponsored, recipients can still pop out the photo as always in order to save it prior to throwing away the card. And for those who really do not want their cards bogged down by advertisements, the choice to pay for Postagram’s traditional postcard is still available.

Brezina says he’s positive that Regards can continue to fill the pipeline with even more postcard sponsors as they progress, but for now the app will support just one ad-supported card at a time. Though deal terms can’t be revealed, the profits created per card has to do with the same, except now Truly will also conserve payment-processing charges.

In addition, as the startup is forging relationships with big-name business, it might be able to additional establish offers to bring comparable choices to its other applications, which include the greeting card app Genuinely Ink and mobile gifting service Sesame. ‘Those chats are definitely happening,’ Brezina confirms.

The free postcards are introducing first on iOS, with strategies for Android support in the near future. Later, the free postcard choice will also be offered to Truly’s API partners, whose over 200 iOS image applications have actually a combined reach of around 50 million customers.

The updated Postagram app is live now, right here in iTunes. The app also consists of Genuinely’s brand-new ‘Thoughtfulness Engine,’ a just recently included feature that helps remind users of upcoming birthdays and other unique events.