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Lenovo re-introduced Motorola smartphones to China in January, and also now it has actually released the Moto Maker personalization service there too.

For those not conscious, Moto Maker permits clients to individualize their phone in an array of means. They could choose the shades, back cover, develop materials as well as memory ability of the gadget. Motorola asserts there are hundreds of feasible combos, and also it thinks that the originality of the providing helps its mobile phone stand over other gadgets, which are much more standard in layout as well as require outside situations or various other accessories for the same degree of personalization.

“China has even more smartphones than any sort of various other nation on Earth. We think it would be terrific if folks there could choose phones that stick out from the group,” Lenovo stated in a statement.

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The Moto Maker launch isn’t the only smartphone news from Motorola today. The firm– which Lenovo acquired from Google for $2.91 billion in 2014– is now marketing the Moto X, Moto X Pro as well as Moto G direct to consumers from its on-line shop, Motorola.com.cn, giving customers a choice to in-store purchasing.

In its latest revenues record, Lenovo disclosed that it delivered a record 18.7 million smartphones– including 7.8 million Motorola devices– in Q1 2015. The company stated China represented 59 percent of its mobile phone shipments in 2014, as well as it will certainly interest view just how Motorola does in the nation, especially considering that the mobile phone fitness industry is contracting for the initial time in six years.

It’s been an active day for Lenovo, makinged a slew of news– consisting of the reveal of its very own media streaming puck– at its initial company summit in China.