Get the current Idea on Mobile Phones: Mobile Phone Advisor

Kiip, a startup that provides real-world rewards to app individuals when they carry out preferable jobs and reach key turning points, is announcing its integration with Yahoo Japan– marking the first time Yahoo Japan has actually integrated a third-party service into its app, according to Kiip co-founder and CEO Brian Wong.

As in other Kiip campaigns, individuals of the Yahoo Japan iPhone and Android apps will see ‘accomplishment ads’ providing them incentives after finishing certain activities. Nevertheless, unlike most Kiip campaigns, the rewards in this case will take the type of Yahoo’s T-Points. In shorts, Kiip is providing the technology for Yahoo Japan to bring T-Points from the internet (where they’re already available) to mobile.

Wong stated Kiip is piloting comparable programs with ‘about a lots’ publications. For those partners, Kiip works as less of an advertisement network and others of a technology carrier to optimize and advertise existing rewards programs on mobile.

‘Yahoo is playing publisher and marketer in this case, leveraging the innovation we have developed over three years,’ he said. ‘It’s difficult provide these advertisings at the right moment and the right location.’

The ‘Use Yahoo! Japan Application Get T Details’ campaign will run from July 24 to August 23. For its efforts in Japan, Kiip has aid from its investor Digital Garage and Digital Garage-owned marketing firm CGM.

Wong stated this likewise shows Kiip’s larger change as it moves past advertising in games. It’s now powering rewards for nearly 1,000 designers in a number of categories– for instance, order of business app Any. Do incorporated a few months back.