Line downloads growth

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Line continues its obvious development tear. The mobile messaging app that’s extremely popular in its home market of Japan has actually announced it’s passed the 200 million international registered individuals mark, some two years after launching. Line passed 100 million users back in January.

It ought to be kept in mind that the 200 million figure isn’t month-to-month energetic individuals however rather refers to app downloads – combined for Line’s iPhone/Android/Windows Phone/BlackBerry/Nokia Asha/feature phone apps. The business also doesn’t break out sent/received month-to-month messages, which is another useful metric to evaluate messaging app engagement. Nonetheless it’s formerly informed TechCrunch the proportion of energetic to registered monthly Line individuals can be as high as 80 %.

That active peak is most likely to be in Line’s Asian stronghold markets, like Japan, rather than the worldwide markets it’s actually because expanded to – consisting of the UNITED STATE and Europe, nevertheless.

Line competes with a raft of mobile messaging apps – consisting of the veteran WhatsApp, which last month announced it had struck 250 million month-to-month active users. While relative newcomer, China’s WeChat, now has a registered individual base of around 300 million – of which it reports 190 million are monthly active users. If Line remains to shun reporting its month-to-month active individuals it’s tough to escape the conclusion it’s struggling to match the engagement levels of its biggest rivals.

Line Company does break out profits from in-app investments, such as sticker packs. In its Q1 profits report earlier this year Line reported earnings of $58.9 million, half from in-app game investments and simply under a 3rd from sticker label sales. The bulk (80 %) of those profits were, nevertheless, produced in Japan.

Line’s core sticker characters are quintessentially kawaii but it remains to try to localize the mascots to expand their appeal – consisting of making Ramadan-friendly sticker label packs for Indonesian individuals, being promoted in the below advert.