Instagram tools up to improve video editing with Luma acquisition

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It was not so long ago that Instagram was the startup being courted by the web’s huge boys, however now the shoe is on the other foot, with the video and photo-sharing app making an acquisition of its own.

The Facebook-owned company has has actually moved to buy the video modifying application Luma, for an undisclosed cost, probably with the objective of integrating the tech into the Instagram app itself.

Video on Instagram showed up in June to challenge Twitter’s Vine, enabling individuals to upload filtered videos either as a single shot or as a montage of clips approximately 15 seconds in length.

However, carefully cutting the videos is challenging due to the lack of modifying tools offered within app. The Luma buyout will make it possible for individuals to include a bit more finesse to there productions.

Realising the mission

In a post on its official internet site the Luma team revealed it would be getting rid of the app from the App Shop, however would remain to support exiting users till December 31 this year.

The company wrote: “Eighteen months ago, we embarked on a mission to make catching and sharing lovely videos easy without pricey software or heavy devices. By signing up with the exceptionally talented team at Instagram, we are taking another huge action to recognizing that objective. “

TechCrunch, which broke the story on Friday, thinks Instagram is currently utilizing Luma’s image stabilisation technology within its app.