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Editor’s Note: Semil Shah is a contributor to TechCrunch. You can follow him on Twitter at @ semil.

Not another photo-sharing app!” is an oft-heard or tweeted phrase. After Instagram combined the power of a networked camera, classic filters, and snappy sharing to various networks to produce a mobile sensation prior to offering to Facebook, and after SnapChat developed a brand-new habits with more personal photosharing that never ever touched the web (or Facebook), a brand-new iPhone photosharing app is taking over my Twitter feed and, I believe, it’s simply a matter of time before it takes control of yours, too.

By now you might’ve heard of Frontback, the app that combines one shot from the regular iPhone camera with one shot from the front-facing camera to develop one image revealing exactly what you are seeing on top with a self-portrait of you at the bottom. It appears Frontback is a job born from Checkthis, a NYC-based business that has not raised much financing. Frontback seems basic enough, but that may be all that’s had to quickly grow. A couple of months ago, TechCrunch’s Romain Dillet wrote a piece about the app, and ever since, financiers from Lerer Ventures started making use of the app a lot (how I saw it), and then MG Siegler published about it on his blog (he’s typically precisely the money for brand-new image apps), and then … I was hooked.

The front-facing camera has not been leveraged by a lot of photo apps. Yes, there’s SnapChat, however it took a bit longer for the quality of the front-facing camera on the iPhone to be close to the routine (back) camera. In this video discussion I tape-recorded with K9 Ventures’ Manu Kumar, a specialist in computer vision and a prolific investor in such startups, he discusses how it’s generally changes in mobile hardware that opens the doors for software designers to build new experiences. (For example, future smart phones may consist of depth-sensing cameras to record and acknowledge actions.)

Before Frontback, Daily Booth tried to leverage the front-facing camera, however it was too early. Back in 2010, MG wrote a fantastic piece on TechCrunch about a talk given by Brian Pokorny, who at that time constructed Daily Booth (which likewise utilized the front-facing camera). In the talk, Pokorny talks about how most mobile photosharing apps utilize the regular camera and focus on “items,” however the front-facing camera concentrates on the cameraman and camerawoman, consequently producing an image which can be immediately engaging for an audience.

Frontback’s in-the-moment images are unblemished by filters and develop a more intimate, real-time media feel. When I see Frontbacks appear in my Twitter feed or when I am surfing through the app, the pictures shared on the network oftentimes make me feel as if I exist with the individuals I know. Instagram users shared all types of images on the network, images taken in the moment, however also images that were saved to the camera roll previously, images that were lifted from the internet or other apps, or even mobile web or phone screenshots. One result of this capacity to share any image is that Instagrams typically do not feel intimate or real-time, whereas Frontbacks mainly do.

“Selfies” have actually gone traditional after SnapChat and home owner like seeing and sharing themselves on camera. Not to be taken the wrong method, though I make sure Frontback will have its own Chatroulette minute, the up-and-coming generations not just communicate mostly with images and pictures, they wish to be in the shots they are taking too. One of my preferred creative and industrial applications of this was the brilliant Snoopify app by Snoop Lion, which is a clever app to jazz up your images with Snoop stickers, a few of which now cost $99!

Word-of-mouth virality occurs when people utilize it with buddies and reveal their friends the app, right there, live and personally. This is the “soft” part of exactly what makes the app special. I can’t show it with data, but can just say that when I am with buddies or my household and take a Frontback, I immediately reveal it to them and they all illuminate. Just today, a pal who just bought his first iPhone ever before and doesn’t truly utilize apps mentioned to me, upon seeing an image I created: “that’s smart.”

It’s certainly smart, and I suspect lots of users feel the exact same means. Now as summer season ends, and individuals return from trip, or settle into campus, an app like Frontback is positioned to expand quite quick if the stars line up (and if it can release an Android version quickly before it’s copied). And for those who bemoan photo apps, I’ll share a quote from Elon Musk previously this year at D11: “I really am not dismissive of reminders like photosharing apps. There’s a lot of reminders that provide a small quantity of value to a lot of home owner … Sharing with friends and family is terrific, if that puts a high value on a company, so be it.”