Facebook For Every Phone

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Facebook revealed that Facebook For each Phone, a native app that works on feature phones, has actually been downloaded 100 million times.

Facebook For each Phone is a crucial part of the company’s global approach because more function phones than smartphones are utilized in establishing markets like India, Indonesia and the Philippines. In fact, for lots of consumers, feature phones could be their major or only point of access to the Net. Facebook just just recently started offering advertisements on its attribute phone platform and makes extremely little money that means, but extending into countries with quickly developing tech environment might help Facebook counterbalance its decreasing or stagnant quality traffic in countries such as the U.S. and UK.

Facebook had 751 million regular monthly energetic individuals on mobile as of March 31, 2013, an increase of 54 % year-over-year.

Facebook For Every Phone includes the social network’s most popular features, including News Feed, Messenger and Photos. It’s optimized to use less information than various other Java apps and mobile websites, which is an advantage for individuals on limited data plans. In addition, Facebook has partnered with mobile operators around the globe to provide free or affordable information access to Facebook For each Phone. The app is powered by Snaptu, a mobile platform that Facebook obtained in 2011.