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Facebook has updated its Android SDK, bringing it in line with the function set it pushed out to its iOS SDK in April. Facebook verified to TechCrunch that all the new functions being added to the Android SDK were currently available to iOS designers. The upgraded Android SDK is offered right away via Facebook’s Android Dev Center. It’s the first upgrade to Facebook’s Android SDK because December’s v3.0 update. Facebook’s Chris Lang announced the changes in a post today.

The SDK updates are aimed at making it easier for Android designers to incorporate Facebook’s services into their apps, which naturally assists Facebook embed itself into the third-party mobile app ecosystem. This is perhaps an even more essential mission for the social network, since its effort to subvert other people’s apps – through its Facebook Home Android homescreen takeover – has fallen so spectacularly on its face.

According to the social network, more than 73 percent of the leading 100 earning Android apps incorporate with Facebook vs. 87 percent of the leading 100 earning iOS apps. In April, 70 percent of the top-100 earning Android apps consisted of Facebook integration, with even more than 81 percent of top 100 earning iOS apps including it. So while Android inches up, it’s still playing catch-up with iOS integration. Facebook’s sales pitch to developers is thus: help us to cash in, and we can help you, too.

Facebook now has 800+ million mobile individuals, up from the 680+ million it reported in April. It doesn’t break these users out by mobile platform however when asked particularly about Android growth, it stated: ‘The variety of Android developers accustomeding our devices is growing rapidly.’

And with Android quick approaching 80 percent global share of the smartphone market, according to current IDC figures, there’s plenty more apps and designers for Facebook to usher into its fold. Android is also dominant in developing markets that are also growth markets for smartphones – making them all the more crucial for Facebook. Which does rather raise the concern why it’s still prioritising iOS developer tools ahead of Android ones. However possibly that’s something that’ll change in future.

The new functions in Facebook’s Android SDK consist of:

  • Share Dialog – which makes it simpler for developers to develop in-app activity sharing to their apps so individuals do not need to log in to Facebook to share exactly what they are doing in the app to the social network. ‘With one line of code, designers can enable people to skip three additional steps and right away share to Facebook’
  • Object API – which makes it easier for developers to incorporate Open Graph into Android apps. As per iOS, Android developers ‘can now directly produce Open Chart objects, and no longer have to host web pages with Open Chart tags’
  • Redesigned Login UI – again, similar to the iOS SDK, the focus in on Facebook filling much faster on mobile devices

In addition, Facebook says the Android SDK is also getting a beta feature that lets developers release and gauge ‘app events‘ for their apps to build up a more clear image of mobile ad engagement. This is also evidently currently carried out on iOS.’ [Android] developers can now gauge the aggregate number of times a predefined activity was taken within an app, to help developers understand the engagement and ROI originating from mobile ads on Facebook,’ it keeps in mind in the blog post.

Back in July, reporting its Q2 revenues, Facebook said mobile marketing stood for 41 percent of its total ad profits in the quarter – up from 30 percent in Q1. The social network said it anticipates mobile advertisement revenue to outstrip desktop ad profits. Underpinning that development requires Facebook to continue extending its reach into the third-party app ecosystem by getting more developers on board integrating their apps with its services.

TechCrunch’s Ingrid Lunden added to this report