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Appfuel is aiming to make it simple for mobile app developers to manage the tradeoff between user growth and money making.

Cross-promotion in between apps is a huge part of the ecosystem, but CEO Andrew Boos stated Appfuel is special since of its simplicity. Developers include a ‘suggested apps’ unit to their own apps, and they can either expand their individual base by getting a mutual suggestion in an additional app, or they can earn money by running sponsored pointers– or rather, with Appfuel, they do a mix of both. To readjust the program, they just move a slider identifying just how much of their inventory goes to referral exchanging vs. sponsored links, and Appfuel deals with the rest of the optimization procedure.

‘The only real choice a developer should make is exactly what percentage visits each,’ Boos stated. ‘We make the ‘expand vs dough’ choice simple.’

Appfuel also provides real-time analytics and a dashboard that allows developers to keep track of all their apps in one place. And there’s a ‘focus’ feature for launching a new app, so that all of the suggestions in all of a developer’s apps can promote the new item.

The start-up said it’s currently working with mobile game accelerator YetiZen and mobile games startup MakeGamesWith. Us. Beginning today, it’s trying to find sign-ups for its Creators’ Plan, where developers can make use of Appfuel and keep 100 percent of the profits (rather than providing a cut to the network) over the next 12 months. The objective, Boos stated, is to work with about 20 to 30 apps at first, though Appfuel will be accepting more on an ongoing basis.

The startup has raised a ‘six-figure’ amount of funding from advisors (who include Maximum Teitelbaum of and Jivan Manhas MediaTrust and Internet Media Labs), grants, and accelerators (Chinaccelerator, Boost. vc).